Last month, we told you how the food delivery service Eat24 used porn sites to advertise traffic junky its offerings to the stay-at-home crowd without paying the higher advertising fees demanded by other publishers.

Now, Digiday reports that the adult video site PornHub is looking to expand its pool of mainstream advertisers.

If successful, the push for non-porn advertising dollars could inspire a similar trend across the adult video industry, which has struggled to generate revenues as people have shifted to piracy-fueled, free ‘tube’ sites like PornHub instead of paying for porn.

Earlier this month, PornHub ran pre-roll advertisements for the movie “Don Jon,” the Joseph Gordon-Levitt film about a man who is addicted to porn. The ad buy, made by “Don Jon” distributor Relativity Media, is similar to the one Viacom made in 2010 for “Middle Men,” another film whose plot centered around porn.

Corey Price, vice president of Pornhub.com, trafficjunky told Digiday that for more liberal digital advertisers, adult video sites can offer access to trafficjunky the same number of users as mainstream sites, at just a fraction of the cost. Though the vast majority of PornHub advertisers are other adult video providers, Trafficjunky the website attracts up to 60 million unique viewers every day, Pornhub claims. (Quantcast says that number is considerably lower.)reach to their target audience.

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